Q2 2024 Performance of Top Beauty Retail Apps on iOS in the UK

In the second quarter of 2024, the UK's iOS platform saw varied performance among the top beauty retail applications, according to data from Sensor Tower. With a focus on user trends and downloads, here's how these apps performed.

Superdrug - Beauty and Health saw a decrease in both downloads and weekly active users throughout the quarter, starting with 21K downloads and 63K active users in the first week of April, and ending with 19K downloads and 61K active users by the end of June.

Feelunique: Limitless Beauty experienced a similar downtrend in downloads, starting from 18K to 11K by the quarter's close. Weekly active users, however, remained relatively stable, beginning at 159K and dipping slightly to around 160K in the final weeks.

LOOKFANTASTIC: Beauty & Makeup downloads fluctuated, peaking at 14K in mid-May but generally hovering around 10K. Active users saw a modest increase from 58K in early April to 61K by the end of June.

CHARLOTTE TILBURY had a notable spike in downloads in June, jumping from a few thousand to over 23K, while active users steadily increased from 36K to 64K over the quarter.

Finally, OnSkin - AI Product Scanner showed a decline in downloads from 10K in April to just under 4K by the end of June, but maintained a consistent level of weekly active users, starting and ending the quarter with around 34K.

For more detailed insights and additional data, visit Sensor Tower.